SEO is the art of optimising a web site in order to make it appear at the top of search engine results for given phrases or keywords. There are many factors to take into consideration when optimising a site for the search engines. We need to keep in mind that quality content for your visitors is paramount. Without quality content your visitors will have little or no reason to visit your site.
Therefore, optimisation isn't an alternative to quality content, it is the practice of getting your quality conent out there and making it visible to people. SEO comprises of onsite optimisation and offsite optimisation. All of the sites that we devleop at netmagnetics have basic onsite optimisation built in right from the core based on your chosen keyphrases and those of your main competitors. We will research these terms to make sure they are relevant in todays searches. What's the point of optimising for "Green Widgets" and getting to No1 if nobody is actually searching for this phrase.
Our basic optimisation service qwhich is included in your initial web design project includes the following steps.
Using information provided by yourself we will optimise the site as much as possible using onsite techniques. On top of this we will provide up to 5 inbound backlinks to give the site a jump start to get it indexed with the leading search engines. As this is an integral part of the initial site build project, this is as far as we take the SEO at this stage.
Offsite optimisation is a project that is governed solely by the clients budget and market.
Once we have completed your new site and it is handed over and live, we recommend that you wait at least a month to see how the site performs. At this stage, if more optimisation is needed we offer a premium optimisation service which begins with a full set of SEO audits carried out on your site with reports submitted to you for future reference. We then research your market to pinpoint your competitors that are performing well in your niche. Then we analyse their sites to uncover what is giving them the edge.
We then develop an inbound linking strategy and find relevant partners to give quality inbound links to further enhance your sites image of percieved importance in the eyes of the major search engines.